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About Us

🧵 About Us – [Rowe & Mercer]
Crafted for Life. Rooted in Tradition.
At Rowe & Mercer, we believe true style isn’t about fleeting trends—it’s about authenticity, comfort, and craftsmanship that stand the test of time.


🧔 Our Founders
Innovation Rooted in Craft. Driven by Passion.
Rowe & Mercer was founded by two lifelong friends — Thomas Rowe and Samuel Mercer — who shared one belief: everyday pieces should feel as exceptional as they look.

The name Rowe & Mercer comes from their own names, symbolizing their shared vision of modern living and timeless craft.

With backgrounds in shoemaking and fine leatherworking, Rowe and Mercer combined modern innovation with traditional British craftsmanship to create footwear and leather goods that quietly elevate everyday life.

What began as a small workshop on a cobbled London street grew into a brand defined by precision, purpose, and enduring simplicity. Every detail, from hand-finished leather to carefully stitched seams, was made to serve—not just impress.


🕰️ From Concept to Legacy
For more than a decade, Rowe and Mercer refined every detail of their work. Their goal was never mass production, but “better, fewer, lasting longer” — pieces that become part of people’s journeys.

Today, their legacy lives on through a new generation of makers who continue to uphold their values at the heart of Rowe & Mercer.


🚶 The Journey Continues
Today, Rowe & Mercer still stands for:

  • Craftsmanship over shortcuts

  • Quality over convenience

  • Style that endures, not shouts

While the hands may change, the heart remains. Every piece we create is still infused with the same care, dedication, and purpose.


Our Brand Pillars
🪵 Purpose over profit — We create intentionally, prioritizing meaning and longevity over margins.
🧵 Craft over compromise — We honour skill, detail, and slow processes—because you’re worth it.
👞 Comfort meets character — Style should be as effortless as it is refined. We design for timeless ease.


🔖Our Brand Slogan
“Crafted for Life. Designed to Last.”
“Where Tradition Meets Modern Living.”
“Quiet Elegance. Lasting Impact.”
“Less Noise. More Meaning.”
“Step into Heritage Luxury.”


🌎 Our Vision
To create a brand where modern living meets timeless craftsmanship—pieces not made for the moment, but for the journeys ahead.

Crafted with Purpose. Worn with Confidence.

At Rowe & Mercer, we believe footwear should be more than just stylish — it should feel right, fit effortlessly, and stand the test of time.
Rooted in tradition and refined through craftsmanship, our shoes are designed for those who appreciate comfort, quality, and understated elegance.

From the first step to the last, we’re here to support your journey.
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